The Telegraph App
The Telegraph app
Client The Telegraph Group Agency Furthermore Year 2014
Creative Fields Visual Design, User Interaction, User Experience, Branding
As with all apps, constant updates for both backend and interface are critical. The original app was out of date functionally and aesthetically.
Using the brand guidelines and legacy of content restrictions we redesigned the app with a fresh new look and feel. With simplicity in mind we collaboratively sketched, wireframed, designed and prototyped a product that brought content to the forefront and introduced typography that was specifically designed for online reading.
The goal was to keep users engaged and encourage sign-up and subscriptions. With this in mind, we introduced an editable content feed for users to tailor individually, higher quality and size of photography and video content, stronger typography hierarchy and related content news.
The app was tested and adjusted according to feedback and stake holder needs. The team are constantly adding and evolving feature sets.